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Painkiller, Not a Vitamin

Jun 10, 2026

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3 min read

Painkiller, Not a Vitamin

Abandoning the funnel in favor of (actually good) signal-based marketing

Halle Kaplan-Allen
Halle Kaplan-Allen
Friction, Funnel, Flywheel

Jun 3, 2026

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2 min read

Friction, Funnel, Flywheel

Frictionless at all costs, at the cost of affinity

Halle Kaplan-Allen
Jon Wu
Halle Kaplan-Allen, +1
Stop Selling

May 26, 2026

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2 min read

Stop Selling

Why you definitely shouldn't use voice agents for cold calling

Halle Kaplan-Allen
Halle Kaplan-Allen
Provocations To Ease Your Trudge

May 15, 2026

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4 min read

Provocations To Ease Your Trudge

Title courtesy of Melissa Kirsch's "The Good List"

Halle Kaplan-Allen
Halle Kaplan-Allen
Curation, Taste, and Other Buzzwords

May 5, 2026

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3 min read

Curation, Taste, and Other Buzzwords

The "I would feel weird if I sent you somewhere bad" effect

Halle Kaplan-Allen
Halle Kaplan-Allen
Nothing Worth Having Comes Easy

Apr 29, 2026

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2 min read

Nothing Worth Having Comes Easy

"Here's what the gym taught me about B2B marketing"

Halle Kaplan-Allen
Halle Kaplan-Allen
SOPS

Mar 20, 2026

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3 min read

SOPS

If a SOP is written in Notion and no one is there to hear it...

Halle Kaplan-Allen
Halle Kaplan-Allen
Ghosts of Desk Jobs Past

Mar 13, 2026

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3 min read

Ghosts of Desk Jobs Past

Billboards are the new social ads are the new billboards

Halle Kaplan-Allen
Halle Kaplan-Allen
This Isn't a New Years Resolution

Jan 3, 2023

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1 min read

This Isn't a New Years Resolution

The case for building in private

Halle Kaplan-Allen
Halle Kaplan-Allen
Halle Kaplan-Allen

Halle Kaplan-Allen


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